Recently, Sara Silverman did a stint as a guest host on Jimmy Kimmel Live. One of the last bits in one of her monologues was an uproariously funny satire on the proliferation of podcasts in the world. It was brilliant. I laughed out loud, but it also made me seriously self-conscious. The bit was framed as a public service announcement warning of the podcast plague, a bonafide addiction that requires intervention: the pod squad. After this initial and somewhat violent interruption of forcibly removing the podcaster from their broadcasting desk, the pod squad offers group meetings, à la any 12 step program, where addicts learn “to be content without creating content.” I felt a little bit better at the sketch’s close, when, after saying that every podcast we get rid of makes the world a better place, Silverman tells us to check out her podcast “wherever you listen to podcasts” –before the pod squad takes her away as well. And I feel better, too, because her target (I hope) were folks who podcast about the debate over whether or not gazpacho is a soup or how to identify various balls by the way they sound bouncing on a desk. I’m not sure whether or not anybody in the world NEEDS my content, but at least, I feel like it might be providing something like a service–a content that is not, I hope, vapid, devoid of relevance, or lacking a viable audience.
Getting beyond the questions then, (do I need to be doing this? does this work have value beyond my own self-aggrandizement? is it serving a purpose or a need? might it be possible to do this professionally?), next there’s the technical issue of how and when to get it done.
I realized pretty quickly after deciding to get started (hooked in by the feature on WordPress that promises easy conversion through Anchor), that they are not really all that easy to do after all. I’ve written about my failed initial efforts in a previous entry, but eventually I did discover a way of skirting those preliminary difficulties by recording outside the Anchor environment altogether and then uploading the audio file. As of this writing, I have published a trailer and two episodes of The Book I Read podcast. Early responses have been positive–so I am encouraged, and I think I will continue as long as I have the momentum and the stamina–two things, I realize now, that will be required in this endeavor.
I have a suspicion that the folks out there who are doing professionally produced podcasts, ones that are viable and somewhat successful in reaching a wide audience, are probably doing this work in the context of a job. I mean, I don’t have a personally wide experience as a podcast listener, and I’m aware, as Sara Silverman says, there’s a million of them out there, but I have come across a few really great ones put out by folks in the sort of news/journalism realm of the arts and entertainment industry. I believe these folks are professionals who have serious support and a sizable chunk of time. Producing my first two episodes (especially given the approach to content I am taking), has required, first of all, to read a book all the way through, script a response to it, practice performing that script, actually recording it without or with minimal error, finding and editing the musical snippets to accompany the spoken bits, mixing it all together, uploading the file to the podcast cite, and then afterward, attempting to promote the thing. It takes time. I’m having fun, but I am beginning to worry that as the school year kicks in and I begin working again as a classroom teacher full time, my ability to keep up with near weekly episodes will be seriously hampered, if not stymied altogether.
There may be ways to make it easier, but none of those ways are appealing to me. Let me list a few. 1. I could create podcasts about, not new things I’ve read, but things I’ve read before. I could do podcasts about the books I am teaching. Both of these things seem like passable options, but not ones I’m particularly enthusiastic about. I want my response to be fresh and not studied. I want it to be as new for me as it might be to a listener. 2. Another option would be to improvise my response while recording. Sure, especially if I’m going for “fresh” and not “studied.” But I don’t know how skilled I am in extemporaneous spoken word performance to make this fly. While my responses, I think, have been fresh (in that they are NEW), there’s something about attempting to craft and wordsmith the script that, I think, makes it feel like some CARE has been taken, not just to say stuff, but to say it well. 3. I could have robot lady read my scripts for me! No. If you looked at the entry linked above, you will know how that worked out! 4. I could cut the music. No. I think it serves a purpose. It creates a vibe.
Conclusion: making a podcast is not easy. Save discussing the debate on soup and bouncing balls, improvising wildly, or utilizing the robot lady, I think making a quality thing just takes time. I hope I continue to have time for it. And I hope that soon I reach 50 individual listeners, at which point I understand that sponsorship possibilities open up for me. If that happens, I hope I have some choices and can make ads for things I actually value. For now, I will keep plugging away talking about books I’ve read, trying to broaden that audience, doing the best I can to streamline the process a bit. If you are still reading, you can help. Go to this link below, listen to the first two episodes, feel free to send me an encouraging word, share the links with your friends, and, if you can, support the podcast with a monthly donation. I’ve been out here shouting in the wilderness for a long time, it seems. It would be so lovely to know that my shouting has made some impact somewhere.
Much love and appreciation,
Michael Jarmer, Writer Guy